Before I performed user testing, I decided to refine my UI design. Although there are some limitations with the Telegram channel (I’m unable to change a lot of the in-built UI design of the platform), I decided to tweak and focus my efforts on the media that would be shared instead. Parts of the design system that will stay the same include typography, colour scheme & theme, and icon selection.
I decided to add #robkardashian, #scandals and #DDmonthYYYY (to be filled in with the date posted) into the previous list of hashtags. This is because Rob Kardashian, despite not being a prominent member of the family anymore, is still considered part of the siblings. This means his news is also of interest to Kardashian fans. #Scandals will be used for articles that are negatively affecting the Karjenners’ reputation. Lastly, the #DDmonthYYYY hashtag will also be added to posts so that fans who are looking for news that occurred during a specific day will be able to find them.
Below is the updated list of hashtags we will use:
#kimkardashian #kourtneykardashian #khloekardashian #robkardashian #krisjenner #kendalljenner #kyliejenner #karjennerchildren #familyfriends #video #fashion #news #scandals #breaking #rumours #brands #polls #socialmediaposts #hulushow #kuwtkshow #summary #DDmonthYYYY
Video will be a summary of the top 5 news for the day — similar to the photo summary. Video will be narrated with captions over the news stories. This is so that users will be engaged with the video both audibly and visually.
- Introduce channel name & date
- Mention breaking news first
- Keep it up to 5 news stories
Length of videos
Video length should be less than 3 minutes long so that the user’s attention will not wane.
As users will primarily be viewing the channel from their phones, an aspect ratio of 1080 x 1920 px will be used (vertical). This is so it will be easy to view.
Voiceover — Male or Female?
According to VoiceRealm, 66% of people prefer a female’s voiceover to a male’s. Thus, the voiceover will be done by a female.
Photos will be posted in square format (1080 x 1080 px), as it will be easier to view and read as compared to a vertical or horizontal one.
1. Daily summary posts
I decided to change the number of news articles featured from 7 to 5, as 7 was an odd number to be at. Top 5 would also allow us to focus on the news that was truly important.
The write-up for these photos would be short and factual, and would be repeating the information that was already on the picture. The tone would have to be unbiased as the Telegram channel would need to be an unbiased source and just a news aggregator; opinions can come from the users in the comments. It would also be written in third-person, with an informational tone.
Example text below:
KARDASHIAN KONTENT NEWS FOR 31 JULY 2022:
1. Kourtney Kardashian rumoured to be ‘hiding’ baby bump in latest Instagram picture
2. Kourtney Kardashian teases new ‘business venture coming soon’
3. Delivery From Khloé Kardashian Reveals That Her Family Refers To Kourtney And Travis Barker As ‘Kravis’
4. Kim Kardashian, Pete Davidson to continue long-distance relationship amid shoot delay
5. Khloe Kardashian and mom Kris Jenner arrive to a ‘four hour’ holiday photo shoot in LA with Khloe’s daughter True, 4, and brother Rob’s 5-year-old toddler Dream
#31july2022 #kourtneykardashian #khloekardashian #kimkardashian #krisjenner #robkardashian #karjennerchildren #brands #rumours #news #summary
Hashtags should include the day’s date, so fans who want to look for specific news that happened on a certain date can search for it. Hashtags should also include the family members that are included in the top 5 articles, as well as tags for the types of news they are (eg. brand-related news, rumors, news). #Summary should also be included so those who are interested in viewing only the summary posts can search for them.
2. Picture posts for every news article
Content on the photos should be easily readable and should implement the colour scheme well, with white as its primary colour, with purple and pink elements. There should be as few words as possible — this means text/news on the photos has to be as abridged as possible for easy readability.
How many photos will I be posting for these articles?
For these articles, we should keep to a maximum of 10 photos, as users might not want to scroll through that many pictures just to read an article. 10 photos follows the style of Instagram where you are allowed to post a maximum of 10 photos as a carousel post.
Similar to the summary posts, hashtags should include the day’s date, so fans who want to look for specific news that happened on a certain date can search for it. Hashtags should also include the family members that are included in the top 5 articles, as well as tags for the types of news they are (eg. brand-related news, rumors, news).
The write-up for these photos would be short (to be able to fit within Telegram’s 4096 character limit) and factual, and would be repeating the information that was already on the picture. The tone would have to be unbiased as the Telegram channel would need to be an unbiased source and just a news aggregator; opinions can come from the users in the comments. It would also be written in third-person, with an informational tone.
Sample text below (adapted from Insider):
The UK-based sustainability marketing firm, Yard, compiled a list of celebrities with the worst private jet CO2 emissions so far this year. Private jets generally produce more emissions per passenger than commercial flights. Yard recently published a report ranking the “biggest offenders” based on who flew the most this year by private jet using data from a Twitter account called Celebrity Jets, which imports from ADS-B Exchange, “the world’s largest public source of unfiltered flight data”.
Kim Kardashian, 41, ranked at number 7 with 57 private jet flights this year that emitted 4,268.5 tonnes of CO2, according to Yard. Her average flight time is 85.49 minutes, while one of the shorter flights was a 23-minute trip from San Diego, California, to Camarillo, California, per Yard.
#31july2022 #kimkardashian #kyliejenner #scandals #news
FAQ / Rules
I will be putting in FAQ/Rules section as a pinned message on the Telegram channel, to alert new members to the rules for the Telegram channel as well as what purposes the hashtags serve.
FAQ text below:
Welcome to KARDASHIAN KONTENT!
⚠️ Please read this before you send anything. ⚠️
This group chat is for Karjenner fans to keep up with the latest news, as well as communicate with like-minded fans. All other content that is unrelated to the Karjenner family is to be discussed on other relevant platforms. We would greatly appreciate it if everyone adheres to the following rules.
✔️ To search for specific posts, please use/click on the following hashtags: #kimkardashian #kourtneykardashian #khloekardashian #robkardashian #krisjenner #kendalljenner #kyliejenner #karjennerchildren #familyfriends #video #fashion #news #scandals #breaking #rumours #brands #polls #socialmediaposts #hulushow #kuwtkshow #summary
✔️ To search for news from a specific day, please search in using the following format: #DDmonthYYYY. Eg. for 31st July 2022, the hashtag would be #31july2022.
✔️ Summary posts that summarises the top 5 news articles for the day can be found via #summary, with both video and text options available.
✔️ Open discussion about the Karjenner family is allowed.
❌ No unwarranted hate towards the Karjenner family — discussions should be fair and unbiased. Users who do not adhere will be given a warning by moderators, and subsequently banned.
❌ No personal attacks towards other users. We want this to be a safe space.
❌ No spamming/reposting
❌ You will be automatically removed from the group if you happen to do any of the above.