Discussion Guide

Introduce yourself & the purpose of the interview.

Hello! I am Pamela Goh, a first-year digital communications undergraduate at the Singapore Institute of Technology. Through this interview, I am hoping to find out more about your interest in the Karjenner family and how we can use digital media to create an interactive space for Kardashian fans in order to allow them to discuss and filter the latest news based on their interests while also being able to find a community. Thank you for taking time out to do this interview with me.

Personal background

• Could you tell me about yourself?

Setting the basics, introducing the topic

• What kind of fan would you categorise yourself as?
• How did you get interested in the Kardashians?
• What do you like about them? Are you genuinely interested in them or are you ‘hate-watching’ them?
• Can you tell me the last time you read/watched news about the Kardashians?
• Share with me how/the ways you usually keep up with Kardashian news.

Digging deeper

• Do you enjoy reading news about people adjacent to the Kardashians (eg. partners, ex-partners, family friends etc.)?
• Do you follow them on social media? Why/why not?
• Which aspect of these social media platforms do you enjoy the most?
• Do you have friends who are interested in the family too? Do you guys discuss the Kardashians often? When does this usually happen?
• What kind of news/gossip are you the most interested in about the family? What was the latest news that made you invested in the family?
• How do you feel when you are able to chat with others about the Kardashians?
• Have you ever fallen out of the fandom? Tell me more.
• How often do you engage with comments or discussion posts on the platform you use the most?
• How have your experiences been with content moderators on the platform?
• What has your experience been like with fellow commenters/fans?
• What is important to you when engaging in such fandoms?
• Is anonymity on the internet important to you?
• Tell me what you know about these platforms (Discord, Twitter, Instagram, Tiktok, Reddit, Websites/Online Forums, Podcasts, Telegram channels). Do you enjoy these platforms (from the perspective of a fan), and what have your experiences been like?

Wrapping up

• Is there anything else you would like to share about this topic?
• Thank you for taking the time out for this interview.